Cannes Lions
BRAD, Montreal / LES CHOCOLATS FAVORIS / 2015
Overview
Entries
Credits
Description
To mark the arrival of Chocolats Favoris fondues in IGA supermarkets across Quebec, the idea was to employ the brand name as a symbol of favouritism.
Identical twins are shown with their mother. One of them has chocolate on her face, while the other, who does not, contains her jealousy. As such, the chocolate surrounding the mouth of only one of the twins becomes an expression of obvious favouritism.
Similar Campaigns
6 items