The worlds of television shows and movies can sometimes feel immersive when you stream television and movies outside. After picking "Rocky" from the content on his phone, a man is followed by a crowd, jogging along with him to Bill Conti's "Gonna Fly Now." He swaps to "Cheers" and then "Game of Thrones" as he walks onto a bus filled with characters from the show. Just like the opening from "Sex and the City," a woman is splashed by water from the bus. From wearing the "puffy shirt" from "Seinfeld" to seeing Michael and K.I.T.T. from "Knight Rider" and taking off in the DeLorean from "Back to the Future," AT&T believes you can experience more excitement from your content when you stream live channels and your DVR data-free from the wireless carrier and DirecTV.