Spikes Asia
CHEIL WORLDWIDE, Seoul / SAMSUNG / 2016
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Description
In order to show Samsung Pay’s wide acceptance, we follow people to their favorite places and shops they love. It starts with a girl who just finished her workout but ends up buying pastries in the bakery she loves. When she tries to pay, however, Samsung Pay girls suddenly appear dancing and singing as a metaphor meaning Samsung Pay works ‘everywhere you love’. The girls follow people to different places, including a man on a date, a guy in a toy store, and a couple at a street stall. Wherever they go, they delightfully surprise people with their charms. Just like Samsung Pay surprises people with its wide acceptance and easy use.
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