The idea of this campaign was to invite everyone to meet their inner baby through a delightful and engaging campaign with a film showing people dancing with their babies, an app that allows people to meet their inner baby and an outdoor campaign with adult and their baby-me facing each other.

The idea: invite each one to meet his inner baby through a delightful and engaging campaign based on:

- a film that sheds new light on the Youth benefit, in a more explicit and personal way.

- a digital app that allows consumers to meet their inner baby and play with it in real life.

- an outdoor face to face campaign with surprised adults facing their inner baby on opposing metro platforms.

Film: 135 millions views, 6.9 millions shares and hundreds ofb thousands of comments , likes and tweets on social networks. Close to 90% of those views were generated through shares across various social channels and networks.

Ranked #1 most viewed ad and #5 most viewed video on YouTube in 2013 by the YouTube leaderboard.

App: More than 26 million baby-mes were generated, more than 4.5 million babies created with the app were shared.

Outdoor campaign: generated a real craze on Twitter, Facebook and Instagram.

Business results (see below confidential):