India often sees multiple campaigns against physical abuse of women. At the same time, verbal abuse, which is prevalent across society is mostly overlooked due to the non-tangibility of the abuse. Aarti for Girls, (an NGO) wanted to generate awareness of the lasting pain that women/children who are victims of verbal abuse suffer. Communicating through print in leading newspapers and posters displayed in various public places, we spread awareness of how words, like knives, are weapons of abuse. We recreated verbal abuses as physical crime-scene evidence pieces, using material that could be used as physical weapons. This gave a physical representation to an intangible crime. Traffic on the Aarti for Girls website increased by 18% during the campaign period.