Humanise Viacom18’s internal communications through a creative approach. We wanted to launch an all encompassing campaign that would instill a feeling of oneness in employees. We called it Evolve. Under Evolve, we:

a) Listened

b) Mobilised

c) Innovated

And through the campaigns, 'we' were the employees initially content with working in their silos.

EVOLVE: To accelerate the momentum of transformation from ‘Me to We’, the big umbrella campaign of Evolve was rolled out. Using strategically placed creatives in frequented spaces within the building, we showcased the collective strengths of Viacom18 on social media, broadcast reach, and international footprint of the 800+ people who made Viacom18 possible.

Echoes 6.0: Under Evolve we set up an annual employee survey property by the name of “Echoes”. Instead of compelling our people to spare time for a chore, we invited them to take a break with us!

Big Belly: A digital platform housed on the intranet, it was based on crowd-sourcing innovation. Based on Share I Collaborate I Vote I Comment I Win, it was introduced to bring together the dysfunctional family as ONE Viacom18.

We ignited loyalty for the mother brand in a creative and interactive way that demonstrated deep understanding of Viacom18’s ethos of innovation and entertainment, values and vision.

ECHOES: From 25% attendance on day 1, year 1 we moved to 95 % attendance on day 1, year 2.

ICO: Within 6 months, there were 10 happy inter-brand transfers and 100% satisfaction amidst employees for the opportunity. An employee got an international transfer as well!

BIG BELLY: The once dysfunctional family actually came together to campaign, collaborate and win! A show was born as a result of the winning collaboration between a lady from the legal team and a lady from the MTV team during Big Belly. The show is now being produced for MTV and our digital OTT platform VOOT. 800 employees and There were 254 ideas, 2479 votes and 50+ collaborations.