Cannes Lions

EXCEL CHEWING GUM

LEO BURNETT CANADA, Toronto / WRIGLEY / 2004

Film
Film
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Description

A woman leaves her apartment, chewing a piece of Excel gum. We see her throughout her day encounter individuals who are so enchanted by her and her breath they can’t help but sing to her. The commercial ends with the thought “that’s the power of Excel”.

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TRIPLETS

OGILVY & MATHER JOHANNESBURG, Johannesburg

TRIPLETS

2015, MONDELEZ INTERNATIONAL

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