Cannes Lions

EXCEL CHEWING GUM

LEO BURNETT CANADA, Toronto / WRIGLEY / 2004

Film
Film

Overview

Entries

Credits

Overview

Description

A woman leaves her apartment, chewing a piece of Excel gum. We see her throughout her day encounter individuals who are so enchanted by her and her breath they can’t help but sing to her. The commercial ends with the thought “that’s the power of Excel”.

Similar Campaigns

12 items

Old El Paso - #MessFreeChallenge

THINKERBELL, Melbourne

Old El Paso - #MessFreeChallenge

2021, GENERAL MILLS

(opens in a new tab)