Cannes Lions
McCANN ERICKSON, Lisbon / FUNDACAO SERRALVES / 2010
Overview
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Credits
Description
To promote “POP´s” (Original Portuguese projects), an exhibition held at the Serralves Museum of Modern Art, with the purpose of showing the most original and unique works in the areas of fashion, home and interiors.
Execution
To illustrate the concept “A ONE OF A KIND EXHIBITION”, the agency created posters with cut-out silhouettes of several objects forming a pattern.By displaying these posters on various street walls in Lisbon and Oporto, each object acquires a different and unique visual look making each one completely original and like no other.
Outcome
10000 visitors the first week. 35% increase comparing to the year before.There was a 40% increase in works sold, exceeding all the records.
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