How many times are we truly surprised these days? Foursquare tells you where your friends are at any moment. These friends post the same things every day over and over again to make their life seem interesting and Google Street View doesn't leave much to discover when you go on holiday. We want to wake up people out of their modern, predictable life in a creative and funny way as thanks to facebook, foursquare and google street view life is indeed far less exciting and surprising.

Would Columbus have discovered America if he had listened to his GPS? Would scientists have discovered Viagra if they hadn't noticed the side effects of their medication for a cold? Who is open to the unexpected, finds more than he's looking for. Or how you go looking for the needle in the hay stack and find the farmer's daughter. This happens when you read De Standaard, you start with news and find something new. Expect the unexpected. The film has modern and disarming look through the use of film, photo, animation and graphic elements. It's different, surprising and inventive.

Illustrations were made using illustrator. Characters were seperated in different layers before they were imported in After Effects.

In After Effects all 2D animations were made using a puppet rig and then added to the live footage.

We combined different techniques -film, photo, animation and graphic elements- in a fun an playful way. To make all these different techniques work together we chose for a certain 'simplicity'.

For the filmed parts we used a sober but colourful decor. Hence the scenes don't look realistic but they feel staged, resulting in stylised, colourful, strong graphic images.

The same is true for the graphic elements and the animation, so both worlds can easily blend on screen. The style is colourful, playful, modern and at the same time a little nostalgic which combined perfectly with what we had in mind for the filmed parts.