We challenged the consumers to come to our restaurants exposing an insight of the category: The fast food you see in advertising is not the same as what you get when you buy. Our promise was simple: if the hamburger that we serve is not very similar than the one you see in advertising, we give you one more for free. For this we’ve created a microsite in which you could upload from your mobile phone, a photo of the Whopper that you bought, and compare it by color patterns of the ingredients, to the photo of the Whopper that we use in our ads. An attractive idea for our consumers that demonstrated the honesty of our advertising and the superiority of our Whopper.

To launch the campaign, we advertised on Facebook, Instagram and Display, supported by a social media strategy on social networks and those of influencers relevant to target. Additionally, we used P.O.P. pieces in the restaurants. The entire plan was aimed at summoning the largest number of people to five of our restaurants on Whopper Day.

On the day of the promotion, we appointed a team in charge of promoting the action and to give support to the delivery of the free Whopper, which could be claimed by those presenting an electronic code issued through the microsite.

The campaign lasted one week, from November 2nd 2016 to November 9th 2016 (Promotion Day), and was held at the five main points of sale in Lima.

3.433 Whopper Sold in 24 hrs

Only 413 free Whopper

76% Increase in sales

44% More interactions on our website