Cannes Lions
SERVICEPLAN, Munchen / EXPEDIA / 2009
Overview
Entries
Credits
Execution
expedia.de has joined forces with McCafé and is using milk foam to advertise its offers to Italy. A stencil is used to write the offer in cacoa powder on the milk foam. A paper coaster underneath the mug displays a short explanation alongside the expedia.de name.
Outcome
As a result of the positive customer feedback, the Italy special will be repeated next year.
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12 items