Cannes Lions
SERVICEPLAN, Munchen / EXPEDIA / 2009
Overview
Entries
Credits
Execution
We helped Expedia.de join forces with McCafé. Together they then started to use milk foam to advertise the offers in Italy. In order to do this, they used a stencil to write the offer in cacoa powder on the milk foam. A paper coaster underneath the mug displays a short explanation alongside the Expedia.de name.
Outcome
As a result of the positive customer feedback, the Italy special will be repeated next year.
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