Cannes Lions
SPOT AGENCY, Ulaanbaatar / SAMSUNG / 2022
Overview
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Execution
Disappearing national culture in a modern lifestyle.
A man see the woman who represents Mongolian traditional culture.
She introduces to feel the Naadam holiday (traditional holiday) which is Mongolian most famous traditional cultural activities with Samsung Galaxy devices.
The man is going to feel the Naadam with Samsung Galaxy.
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