Based on our core target media consumption, we plan a 100% online campaign, with social media as the main media, and with display formats in the main national dailies to enhance the campaign reach and frequency. Furthermore, this collection of mini-movies will be fed in 13th street social media networks, reaching & attracting followers through Vine, YouTube, Twitter, Facebook, etc.

In addition to social media platforms, we use this short movies as video in banner and pre-roll so, due to this special length, it’s impossible to skip it and we can ensure almost 100% of videos are viewed completely, 100% views with a CPT cost.

Objectives were exceeded in the first week. NBC UNIVERSAL wants to export this format to their international network. They use our short movies as bumpers on their TV channel.

Display:

110% global performance

CTR% 135% above benchmark

5% CPM optimization

Facebook:

399% global performance

75% CPC optimization

CTR% 180% above benchmark

+2MM unique users

2.000 new fans

Twitter:

836% global performance

CTR% 275% above benchmark

88% effective CPE optimization

CTR% 275% above benchmark

YouTube:

282% global performance

5MM views

75% CPV optimization

+90% complete views, 355% above benchmark

Performance:

21MM launched impressions

833k clicks

8,2MM views

111 GRP’s (+35% vs objective)

48,3% Reach (+14% vs objective)