As being one of the biggest brands in Mobile and Home Appliances categories in the world, Samsung had always have a strong foundation of brand and product awareness globally. But in Turkey,although being the market leader in mobile category, Samsung's Home Appliances(HA) products has a really low awareness. People do not know about Samsung's HA products and their innovative features.

So, Samsung Electronics Turkey has briefed us about creating a video that will create awareness towards it's 7 different Home Appliances products. But the challange was people do not tend to watch these boring feature videos. Either directly skipping them or trying the find the part that they were interested in. We needed to find a new way to attract our audience with our engaging content.

So, our objective was to create awareness towards Samsung’s products and their innovative features.

We grouped videos into four category playlists.Each playlist consisted of 7 unique product videos.Each video had three YouTube end-cards that helped users to switch between categories.Users were able to binge-watch all product videos within the playlist. The campaign launched on April 21st with a press meeting hosted by ?rem Sak. Paid and owned channels were used effectively during the launch period.We expanded the content on our social channels by creating bite sized versions of YouTube videos.?rem Sak’s own social media profiles were also used to create hype and awareness