Bling My Bomb was created to launch Explode magazine. Pacific Magazines wanted an online competition which would generate an email database (to remove the reliance on third parties) and provide engaging content for the magazines main site explode.com.au.Explode is targeted at 15 year old boys. They love games, surfing, girls and cars. They look up to their older brother and hope that one day they will have pubes.BMB is fun, easy to use and doesn’t talk down to its audience. While it has humorous aspects it takes the activity of doing up a car seriously.