Land Rover wanted to position themselves as a premium brand surrounding people going on adventures. Ultimately, they were searching for something or someone that embodies their ethos of "Never Stop Exploring". Once that person or place was identified, there was a desire to co-create impactful stories that were culturally relevant and where they were organically interwoven.

To create a multi-part cinematic digital video series, emblematic of the Anthony Bourdain Parts Unknown show. That series should take users on a journey around the world, without leaving a single city. While doing so, the narrative would be injected with a strong thread of culturally relevant conversation, in a way that was unique to Anthony Bourdain.

Anthony Bourdain was that the ultimate traveler whose captivating storytelling style gave us new insights into both familiar and exotic destinations. We created the series Little Los Angeles to explore one of the United States’ most diverse cities to have a captivating discussion about immigration from unique perspectives of immigrants and in their enclave communities surrounding the City of Angels.

In Little Los Angeles, Anthony Bourdain goes around the world within a single city, connecting with communities of Iranians, British, Ethiopians, Armenians, Guatemalans, and Filipinos. Tony has personal conversations with members of these communities discussing the varied reasons why they have all found themselves in Los Angeles. The premium digital series showcases the cinematographic style that fans around the world have come to expect with Bourdain’s work and storytelling. Every one of the six short films begins with Tony arriving at his destination in a stylish Range Rover Sport.

“Little Los Angeles” has received widespread critical acclaim. It has won numerous awards including an Emmy award for best short form nonfiction, a Webby for best travel series, and an Adweek Arc award for best influencer/creator marketing.