Australian brand ‘Ice Break Extra-Shot Iced Coffee’ doesn’t just have one coffee shot, but three coffee shots. That’s quite a coffee hit. In fact, it’s the strongest Iced-coffee on the market. Ice Break Extra-shot helps their target, males 18-24 years old, start their working day strong. In this ad, we demonstrate these ‘big start’ properties with Eddie Brice, ‘Professional Race Caller’ who tells us what his working day entails and how Ice Break Extra Shot helps him from the start. When the heat is on, he needs to be more alert and more linguistically agile than the average guy.