Each year Porsche receives over 150,000 applications. However, in the minds of potential candidates, the employer brand Porsche is mostly associated with prestige and financial success. This preconception doesn’t represent the actual family culture of the car manufacturer.

To combat this, Porsche designs an Employer Branding campaign that illustrates its down-to-earth mindset and communicates its core values. With its emphasis on authenticity, the campaign portrays the working atmosphere at Porsche, sending a clear message: We simply build premium sports cars, not pretentious attitudes.