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Eye Can Succeed

ESSILOR PHILIPPINES, Manila / ESSILOR / 2018

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Overview

Background

Clear vision is essential to success. Sight plays a crucial role in learning. Visual health affects academic performance. Students with poor eyesight have difficulty reading and understanding their lessons. This can lead to low grades which can reduce their chances for a successful future career. The Philippines' Department of Health reports that 10 percent of Filipino grade school children have eye problems. “Eye Can Succeed,” a high level awareness campaign, aims to show that eye health is vital for success. To address the problem, Essilor gave free eye care services and eyeglasses to senior high school students from chosen public schools. Senior students are preparing for college and so their academic performance in high school is crucial. To strengthen the reputation of Essilor as the global ophthalmic optics company that helps Filipinos fulfil their dreams through good eyesight, success stories of “Eye Can Succeed” beneficiaries were shared with local media.

Execution

The 12-day “Eye Can Succeed” event was conducted in Rizal High School (July 18-20, 2017), University of Makati (September 20-22, 2017) and Santa Elena High School (September 27-28, 2017).

In each event, senior high school students with vision problems received free prescription glasses. A total of 3,115 prescription eye glasses were given away during the campaign. In Rizal High School of the 2,022 senior students who underwent eye examination, 736 students had 20/20 vision while the remaining 1,286 were diagnosed with vision problems.

At the University of Makati, of the 2,289 examined, 1,087 students had 20/20 vision while 1,202 needed eyeglasses. In Santa Elena High School 1,170 students had their eyes examined. Of these, 552 had 20/20 vision while 627 needed eye glasses.

“Eye Can Succeed” examined a total of 5,490 public school students. Students who received assistance are expected to perform better academically as they prepare for college.

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