We open on a large plain room. We can see a large number of eyeball characters arranged in rows to form a grid pattern. A character in the centre of the grid crouches down and the others follow in a sequential pattern. We then see them jump up and down to form a shape that snakes around the grid. The characters then move in sequence to create various types of movement in perfect synchronization, ending with a ripple effect that flows over the grid. The ad celebrates the fact that out eyes are amazing, and that Vision Express uses the latest technology combined with the highest levels of service and expertise to look after them.