Cannes Lions
RED PEPPER, Ekaterinburg / CULTURAVISION / 2016
Overview
Entries
Credits
Description
The first Eye Caring Optics chain which care about customers more than personal sales.
Execution
Eye caring exercises became the basis of the original pattern which we use through the all documentary, packaging, souvenirs and point of sales. Each piece of the pattern repeats one exercise in prints, out of home and any other advertising solutions and makes identity interactive and useful. Regular eye exercises provide benefits like an improved vision, maintenance of eyesight, reducing eye stress and other.
Outcome
Our design solution became the basis of the main brand strategy.
65% top of mind
25% even visited
15% visited each 3 month
Culturavision became the strongest optics chain in Pyshma.
Our franchise concept including 12 cities with a population over 1 000 000 people each.
We built the social responsible brand which care about customers more than personal sales.