The spot was designed to announce the launch of the new revolutionary Optrex eye spray product. The aim was to create an engaging visual analogy, and an element of surprise when the planet turns out to be an eye.

It was vital to communicate that the product was used by spraying it onto closed eyes. The planet/eye was then transformed into a refreshed surface, highly appealing to people who suffered from this irritating condition.The flowing motion used throughout helped give the spot a feeling of floating throughout , helping to create an atmosphere of relaxation and intrigue.