The first milestone for a better visual health is the eye test. At Devlyn Optics we know that 1out of 4 children have bad grades at school, caused by visual problems, but kids haven't made an eye test ever. So, the objective is to make more eye tests to kids to guide them in time to improve their sight and eventually their grades. The strategy was based in the use of our join venture with Kidzania, a famous theme park for kids, we already had a facility inside the park so, we wanted to make a massive eye test with kids for the first time, and we knew that Kidzania had a huge amount of kids going into the park, so, we designed a karaoke where the words diminished their size as the lyrics went by, simulating the eye test we all know. It was effective for an eye test, but also fun for kids. At the end the campaign was a complete success, because more than 26 thousand kids went through the karaoke (data for 6 months only) and more than 18 thousand were able to make a more specific eye test to really improve their sight.

The Kara-o-test was alive and kickin' we need to make it happen inside Kidzania, so during the months of June, July, August, September, October and November we put screens where the Kara-o-Test were displayed and every time the kids entered our Devlyn Optics facility inside the park, we let them play with it. It was a total success, kids loved it and their parent understood that an eye test for kids is important to improve their sight and grades at school. The activation where perfect for the brand, it helped on the awareness of the brand in parents and it became relevant to new consumers, such as kids. Nowadays, the Kara-o-test still running inside Kidzania, and it has become an important asset for the brand.

Data gathered proved that a little bit more than 26,000 kids entered the Devlyn Optics facility during the time the campaign ran. That is many more kids going into our clinics than ever before, like 26 thousands more. Also, we gave a ticket for a more specific eye test for the kids in our clinics for free. We gave more than 18,000 tickets. Also, the brand made the Kara-o-Test a tool that works for all the eye tests applied in children.