Cannes Lions
HECHO STUDIOS, Los Angeles / CBS / 2019
Overview
Entries
Credits
Execution
Airing during Super Bowl LIII, CBS Network aired their new promo, "Eyeconic," an idea that dates back almost half a century in the making. In duplicating the CBS Eye logo and putting them side by side, a pair of eyes emerges. The eyes were given life through some of the most iconic voices aired by the network and the result stands as quite literally America’s most watched network – see what they did there?
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