Cannes Lions

Eyeconic

HECHO STUDIOS, Los Angeles / CBS / 2019

Film
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Overview

Entries

Credits

OVERVIEW

Execution

Airing during Super Bowl LIII, CBS Network aired their new promo, "Eyeconic," an idea that dates back almost half a century in the making. In duplicating the CBS Eye logo and putting them side by side, a pair of eyes emerges. The eyes were given life through some of the most iconic voices aired by the network and the result stands as quite literally America’s most watched network – see what they did there?

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