Cannes Lions

F1 SPONSORSHIP

AGÊNCIACLICK ISOBAR, Sao Paulo / PHILIPS / 2010

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Overview

Entries

Credits

OVERVIEW

Description

We used a sponsorship to elevate a brand presence in national media coverage around the Brazilian F1 Grand Prix.

Execution

Two weeks prior to the F1 Brazilian GP, we spread a story about the loss of Nico Rosberg's helmet. Nico himself posted a video on YouTube telling the story and we used Nico's Twitter account to updated users about the quest. The individual who was able to find the helmet and broadcast its position live to a website could win tickets for the Grand Prix.

Outcome

In only 2 weeks, we reached 50.230 twitter users, 43.185 views on YouTube, and a massive media coverage, including TV and international F1 blogs.

Confidential Information: No confidential information .

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