We used a sponsorship to elevate a brand presence in national media coverage around the Brazilian F1 Grand Prix.

Two weeks prior to the F1 Brazilian GP, we spread a story about the loss of Nico Rosberg's helmet. Nico himself posted a video on YouTube telling the story and we used Nico's Twitter account to updated users about the quest. The individual who was able to find the helmet and broadcast its position live to a website could win tickets for the Grand Prix.

In only 2 weeks, we reached 50.230 twitter users, 43.185 views on YouTube, and a massive media coverage, including TV and international F1 blogs.

Confidential Information: No confidential information .