Using as a starting point the thought ¨If in order to play tag you have to touch your friends and via the touch screen of your TOUCH WIZ you can touch all your contacts, why not play tag with your cell phone?¨ That’s how we arrived to this action. It included a site, outdoor signs and the interaction of thousands of people. Upon entering the site, the people were able to create their spot and then resend it to all their contacts. This made the spot became grow bigger from contact to contact, generating a great viral action.

People started buying facebook ads in order to catch people to follow their group creation on our viral promo.

- Others started making posts on Nokia forums and even create their own blog inviting people to join their group and win a Samsung F480 phone.- 39% of increase in sellout (Nov over Oct 08)- 90K website visits in one month - Estimate on total # of visits during 2 months campaign: 750K after 3M emailing- 50Kusd)- 38% increase of SEASA CRM database- Ad equivalence 2.5 times bigger than investment