Inspired by the world’s fastest country, Jamaica, this campaign launches the world’s fastest band, Rocker, Flex & Groove, a four-piece ensemble from Kingston that runs across Jamaica at full speed while playing catchy reggae tunes. The fictional band brings to life the unique features of the Faas running shoe they share their name with, Rocker, Flex & Groove, while encapsulating PUMA Running’s joyful voice.

The spots also feature Usain Bolt, the world’s fastest man, who happens to be the band’s biggest fan and inspiration.