The program is hosted by Nutritionists, Sport Scientists, chefs, and guest celebrities. These hosts deliver stories about health and nutrition to consumers, letting them know how to eat, exercise, and create healthy menu correctly.

However, the question is how to make this program stands out in the competition between thousands of programs on more than 30 TV channels? The strategy to find way to make the program stays in the mind of consumers 24/7. The answer is online content creation to maximize engagement especially through Facebook where 93.7% of Thai internet users frequent.

The page became a hit and grew past the KPI in less than 2 months.

Page Like :Actual Click 195,231 Achieve 372%

Actual Fans 87,331 Achieve 510%

Page Post : Actual Click 489,023 Achieve 630%

Actual Fans 24,472 Achieve 1,576%

This is also the first time in Thailand where the page crowdsource the topic from Facebook and develop it in to the TV show.

Finally, the content from the show and its Facebook counterpart have successfully changed many wrong and outdated perception of Thais about nutrition. More Thais now believe in facts rather than tradition more than ever.