Alan Faena’s magnificent properties are incubators for creativity. So for the digital expression of his world, we let Argentina’s culture guide us. If the tango captures its spirit, the bandoneon is its signature sound.

Modeled after the accordion-like movement of the bandoneon, Faena.com expands and contracts for beautiful and elegantly functional effect. Collapse for legibility. Open to immerse yourself in Faena. Full-bleed images showcase what makes each space so distinctive.

At any point you can compare essentials like room features and floor plans, and share what inspires you. Like Faena himself, it’s a design system made to change and grow.

This device allows the audience to understand the whole of the Faena universe while providing simple access to immersive views of each space.

The collapsed state showcases Faena's house font, in a single column and against a stark background for maximum readability.

While the expanded state features stunning edge-to-edge photography depicting the fine details that comprise each environment.

As the audience moves between various states of bandoneón, they are at all times able to quickly and easily compare content types like rooms and suites.

The design system was built to be extensible, because Faena continues to expand, change and break new ground.

Faena’s properties found a fitting digital expression in the new Faena.com. Visitors were delighted by the elegance and utility of the site’s features.