In Australia the five cent coin is the lowest value coin. It can’t buy you anything. People don’t bother to bend over and pick them up off the sidewalk. So when we found out that the monthly banking fee at Police & Nurses Credit Union was only five cents lower than the competition, we decided it was time to raise the respect of this little forgotten coin. This TV commercial shows Police & Nurses staff advising viewers of what they can do with the 5 cent coin they save every month, in an effort to “Keep the five alive”.