Cannes Lions
Y&R NEW YORK, New York / DELL / 2017
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Here’s the thing. Digitally transforming a business isn’t easy. You can’t just snap your fingers and suddenly all your devices talk to each other and your entire organization is elevated into the cloud. Nope. That kind of hardcore technical stuff doesn’t just happen magically. But the problem is, too many business leaders seem to think that it does. So, in this spot, we feature a Fairy Godmother who was clearly brought in to make digital transformation happen in her company — but very obviously failed miserably. So, she’s been flat out fired. And of course, she’s not happy about that. Because even she knows it takes hard work and technical know-how to get something like that done — which is far beyond even her magical capabilities. Which she angrily and loudly lets her entire organization know.
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