While people’s interest in good health is on the rise it is still difficult for us to take care of ourselves alone. Wouldn’t it be helpful to get a cheerful message from our loved ones reminding us to take our vitamins? The joy you get from seeing that message would fill your heart with joy while also reminding you to refill your body with valuable nutrition.

Centrum alarm mobile application was created based on the knowledge that many people often forget to take their vitamins everyday. It aims to help people take their vitamins consistently by receiving video alarms from their family and friends at certain times.

This campaign’s goal is not only to enrich the relationship between people by using the video alarm, but also to deliver a warm and caring brand message through the customer’s voice in the video.

No matter how busy a person is or whether or not they live in different places, the sender can take care of their family on a regular basis and the receiver would be able to feel their love through the alarms message and take their vitamins. The objective of this campaign is to make people embrace Centrum as a brand which is both practical and fun.

97% of Koreans have smart phones, making them the perfect media. 1. Develop a mobile application that combines messaging and alarm functions that can be easily used by everyone.

2. Send your own personalized video message after setting the time and date. When the setting time comes the receiver’s smart phone alarm rings.

“My dear, it is time to take your vitamins. I love you.”