Cannes Lions
BISCUIT FILMWORKS, Los Angeles / SPRINT / 2013
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Sprint wanted people to understand that their competition's so-called Family Share Plans were really limited data plans by another name. This campaign features a family trying to cope with their limited data pool by rationing, employing a coach, and listening to a rather odd blue commentator. Finally, they're asked to 'Say no to sharing. Say yes to Sprint.' for Truly Unlimited data.
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