Cannes Lions

FAMINE 24 'CHILDREN OF FIDELITY' CAMPAIGN

ADQUA INTERACTIVE, Seoul / WORLDVISION KOREA / 2015

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OVERVIEW

Description

An audition for the movie titled "Children of Fidelity" is executed.

Children at the audition are to act scenes based on what the children around the world experience, such as drinking dirty water, carrying heavy stones, and climbing up to high places.

The children and their parents at the audition get embarrassed to such hard missions.

1 hour after the audition, a video is shown at the result announcement.

(The video compares the acting at the audition with the actual situations experienced by the children around the world, and delivers the message that we should stop the pain.)

The parents emotionally engage with the video.

After watching the video, Boseong Kim explains about the campaign and encourages to participate.

The parents and children at the audition shared their eagerness to support.

* We suggest that you should watch the full version of the campaign video.

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