Fantie is the world’s first tie-scarf and it is the ideal accessory for Bayerische Landesbank’s high-profile clients who have no time to change for a basketball game after a long day of meetings. With its unique zippered design, the high-quality silk tie becomes an eye-catching fan scarf with two quick movements. During the day, it blends in perfectly with the suit. But when the game starts, the Fantie turns the businessman into a Bayern fan in just seconds.

Fantie is the world’s first tie-scarf and it is the ideal accessory for Bayerische Landesbank’s high-profile clients who have no time to change for a basketball game after a long day of meetings. With its unique zippered design, the high-quality silk tie becomes an eye-catching fan scarf with two quick movements. During the day, it blends in perfectly with the suit. But when the game starts, the Fantie turns the businessman into a Bayern fan in just seconds. Along with VIP tickets, the Fantie was sent to 400 key customers.

Along with VIP tickets to a FC Bayern Basketball game, the Fantie was sent to Bayerische Landesbank’s 400 high-profile key customers. The response was more than expected: 65% of the reached clients showed up at one of the following FC Bayern Basketball games and more important, most of them were wearing the Fantie around their neck.

Moreover, the product became a fun conversation starter for the meetings - reinforcing the relationship and bolstering Bayerische Landesbank’s position as a high-profile sport sponsor and a powerhouse of innovation.