The campaign was released on National Sex Day in Brazil, 6/9. We transformed the names of 7 sexual practices into 7 uniques typographies posters that truly represented the activities that could take place in the bedroom. We illustrated them in various techniques - what reinforces the idea of diversity and distinguish one sexual practice from the other.

As a result of this branding, Mix Brazil Association has managed to draw attention to the importance of safe sex without being dramatic or boring. The campaign was shared through social networks, a lot of websites and blogs around the world.