Cannes Lions
RED CELL, Milan / DFS ITALIA / 2016
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Description
At a sports club in the last century, a football player from another time tries to convince two gentlemen that it is impossible to play on the field due to the bad weather conditions. But the Fantasy Football match has already been decided and the two gentlemen are forced to wait until the end of the day to get their team’s results. Whereas, the new FANTASYTEAM platform allows you to experience the emotions of the game minute by minute. With an ironic tone and particular attention to the language and costumes, the video conveys how, thanks to the new FANTASYTEAM platform, Fantasy Sport has more evolved features than traditional games also in terms of quality: it’s a real revolution. The slogan, “PLAY, HAVE FUN, WIN”, is based on the innovative features of the game: play is the moment when the team is formed; have fun is the moment when the match is being played and points are scored, and win is the moment when the player gets to win the cup.
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