There is still a perception that military service is only for men. Altough neighbouring countries have proven that women are necessary addition to military, women in Estonia are still hesitant to enlist.

Brief: Encourage more women to enlist to military service, who otherwise would be hesitant to make the final move.

Young lady of the popular Kissing Students statue in Estonia was dressed in military uniform. To show that all eligible women are welcome to enlist in the military service.

The dressed up statue was displayed for 3 weeks, from 24th of April to 15th of May.

'The Kissing Students' sculpture and fountain is one of the most recognised symbols for Estonians.

The statue has a place in Estonians heart, but it is especially relatable for college student who often imitate their pose.