Cannes Lions
TRY/APT ADVERTISING AGENCY, Oslo / FELLESKJPET (FARMER S PRODUCTS) / 2012
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We see a city guy cutting his garden with ordinary scissors. Suddenly a whole army of farmers and tractors appears over the hill. The farmers are coming to town. Then we see the farmers helping the city people with their gardening: mowing the lawn, trimming bushes, cutting down trees, fertilizing, etc. At the end, the farmers and tractors return to the countryside. The people in the town wave thankfully to their new heroes. Tagline: “If you need something, we´re still in town”. Cut to the farmers´ store – Felleskjøpet.
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