As a shop's window dressing can be changed, so the dressing of this creative can be changed, in response to the campaign it will be used for. This conceptual idea was used very successfully in the 2004 campaign. Based on the same layout, we've produced the new Divided i-Flash TV for 2005. The Shop Window again will show the Dummies, known from 2005, wearing samples of the new Divided collection. In the middle of the window we will show the new TV commercial. Every time one of the products is shown in the commercial we will turn on the spotlight, which will illuminate the Dummy, wearing the product referred to. After the stream has ended, the users can start to interact with the Shop Window.