Cannes Lions
FALLON MINNEAPOLIS / LEE APPAREL CO. / 2002
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Being like Buddy Lee means never quitting in the face of adversity. This year's online campaign brings this motto to life. From banner ads that teach users how to commit Random Acts of Buddyness to an interactive Buddy Lee Staring Contest that can be viewed as a screen saver and even downloaded onto a PDA. Buddy Lee has out-stared the best of them...including a few Fallon folks. See them take on Buddy Lee in Buddy Lee Staring Contest Challengers.
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