Cannes Lions
TBWA\TEQUILA\HONG KONG / LEVI STRAUSS / 2008
Overview
Entries
Credits
Description
In March 2008, Levi’s World let young people extend their original stories into their own space with the new “My Room Customization”.Members can express themselves and their colour personality - Red for energetic, Orange for creativity, Silver for futuristic cool, and White for confidence–by customizing their room with over 40 colour themed furniture items, wallpapers, floorings and ceilings. Members can join a colour team and invite neighbours to a housewarming party. The most visited room and the best-decorated room will receive limited edition prizes from Levi’s. More features were added to enhance member’s interaction with each other.
Similar Campaigns
12 items