Color Forecast shows you in real time what colors are most worn in the fashion capitals of Europe. And suggests you Pimkie clothing that matches. These items can then be bought directly from the site.

In the run-up to our launch date, all of the Color Track System™ elements were installed, run and rigorously tested over a period of several weeks in each of the locations in Milan, Antwerp and Paris. We had to ensure that the user experience would be enjoyable and without frustrating technical faults.

We launched the campaign website www.pimkiecolorforecast.com and the iPhone app and went live with Stage 1 of our PR communications plan going out around Europe and the World to key opinion leaders across the three core target segments. Within fashion we encountered some initial resistance from top-end media and blogs due to the perception of Pimkie but some saw beyond the brand and through to the idea behind the campaign which resulted in coverage for Pimkie in aspirational and otherwise unattainable platforms.

The PR campaign is generating millions of interactions across all the target audiences.

To date: 1. Over 150 blogs, news portals and online magazines have covered Color Forecast including images, video and opinions (target 50) 2. Over 5m people have been tweeted about Color Forecast (target 100) 3. Color Forecast has been written about positively in the Washington Post Style, MTV Style, Mashable, Fast Company and Wired (target 1).

4. We placed Pimkie on American TV, with over 2 hours of broadcast time reaching 300,000 homes in 40 States.

A new conversation taking the brand to the next level: Over 650,000 people have loaded the Color Forecast video, and over 35,000 people visited and experienced the website (over 123,000 individual page views). The Pimkie brand is being discussed worldwide, without a single penny spent on advertising.