fcukinkybugger.com is Deepend online interactive campaign for French Connection. Based on Kinky Bugger, TBWA's latest advertising execution, this microsite was designed to be a radical departure from the conventional passivity of click here to see ad formats. The site gives its audience an imaginative and absorbing brand experience that supports and promotes FCUK's provocative urban youth attitude and brings unique levels of interactivity previously unseen in mainstream online advertising. Combining tongue-in-cheek humour with slick editing and audio and graphic design, the site's test establishes the users level of kinkyness, then treats them to one of a series of controversial short films appropriate to their kinky type. A T-shirt offer integrates the campaign site fully with www.frenchconnection.com, where the user can conclude the purchase process and view the spring/summer collection.