Louis Vuitton allowed the world to step into the shoes of six fashion VIP’s for one week of fashion excitement leading all the way up to the final Louis Vuitton Show.

A combined online platform with Amble, a newly-launched travel application and 6 influencers.On the Perspectives microsite visitors could follow each influencer’s path in real-time as they traveled around Paris creating excitement about events in Paris.

Even better, a live Twitter feed allowed content to be posted and exchanges could be done live during, and after the show. Influencers went behind-the-scenes to talk to celebrities and more different perspectives.

We spent no money and gained 820,000 new Facebook fans.

The Amble App was pushed into the top 5 at Apple.This has allowed us to spread Amble to an even wider target group.