Cannes Lions

FASHION STORE

MATOSGREY, Sao Paulo / LEADER / 2009

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Overview

Entries

Credits

OVERVIEW

Description

Create Leader’s 2009 calendar.

Execution

Leader is a fashion store, and from this concept the idea of transforming the calendar into fashion came to light, so that people could wear it.

Outcome

In spite of the limited number of calendars, people started looking for leader’s shirts with the designs on the calendar, allowing the shirts to become part of the store’s fashion line.

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2021, LEADER

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