Cannes Lions
MATOSGREY, Sao Paulo / LEADER / 2009
Overview
Entries
Credits
Description
Create Leader’s 2009 calendar.
Execution
Leader is a fashion store, and from this concept the idea of transforming the calendar into fashion came to light, so that people could wear it.
Outcome
In spite of the limited number of calendars, people started looking for leader’s shirts with the designs on the calendar, allowing the shirts to become part of the store’s fashion line.
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10 items