Cannes Lions
DDB SPAIN, Madrid / DAVID DELFIN / 2016
Overview
Entries
Credits
Description
In this film, we see female models wearing the “genderless clothes” of our fashion desginer, Davidelfín.
This kind of fashion style is very neutral, and it gives to the models a very agender look. They needed to use this style to appear in the film, because the entire film was recorded in countries of the world where women have less rights than men.
Thanks to the use of this genderless style, they were able to ride motorbikes, walk by the streets or use trousers in places of the world where a woman can not do those things. That's why the film ends with the concept campaign “Fashion to be free”.
Similar Campaigns
8 items