The brand with Sônia and Willy Bogner stands for an exclusive lifestyle. This bilingual website in a glossy magazine presents more than fashion. Extensive, atmospheric backgrounds correspond to Bogner´s aesthetics. The home page is generated randomly from the topics of the magazine, the user receives a full screen slide show. The menu levels start with full screen video sequences. An archive shows Bogner´s creation in film. The collections create a user-friendly catalogue. A preview allows the user to change the sequence of the pictures. The user can then purchase any article by double clicking on it from bognerhomeshopping.com.