The Website presents a new part of the integrated communication of RENÉ LEZARD incorporating current campaigns and communicating them within the online medium. The brand values “Relaxed with Style” and “Authenticity” are being intensified through the backstage videos and online specials. All licensed products are communicated through the brand itself whereby RENÉ LEZARD is taking its position as lifestyle brand.To display the whole world of RENÉ LEZARD a three dimensional scenario was developed to show the whole variety of products and information.